In its commitment to produce sustainable and fuel-efficient vehicles, Kia Motors America (KMA) has "had the biggest improvement in adjusted CO2 and fuel economy performance from MY 2009 to MY 2010" of any automaker, according to the Environmental Protection Agency's (EPA) latest fuel economy trends reporttitled, "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2011." Kia's fuel economy gain from 2009 to 2010 was 11.6 percent, while its reduction in CO2 emissions was 10.1 percent, beating all other major manufacturers by considerable margins based on the EPA's most recent data. In addition, the report shows Kia as tied for the highest Corporate Average Fuel Economy (CAFE) at 27.0 miles-per-gallon for MY 2010. Kia is ranked number two for MY 2010 CO2 values, ahead of traditional leaders such as Honda and Toyota.

"As an industry leader in fuel economy, Kia is committed to providing safe, high-quality vehicles that are socially relevant to consumers," said Michael Sprague, vice president, marketing & communications, KMA. "Our goal is to stay ahead of the industry by applying innovative technologies such as direct-injection and turbo charged engines to advance our efforts and continue improving on the benchmarks Kia has set in the sustainability realm."

Kia Motors' EcoDynamics philosophy has created a global alternative fuel and powertrain research program to develop advanced fuel-stretching and emissions-cutting technologies. In 2011, Kia introduced the brand's first-ever hybrid vehicle in the U.S., and the 2013 Rio and Rio 5-door will be the first vehicles in the subcompact segment to offer fuel-saving Idle Stop and Go technology.

The EPA report summarizes key trends in CO2 emissions and fuel economy for gasoline- and diesel-fueled personal vehicles sold in the United States, beginning MY 1975. Overall, the automotive industry's fleetwide average real world MY 2010 CO2 emissions and fuel economy have marked slight improvements over MY 2009 and the most favorable levels since this analysis began in 1975.

To review the EPA's full 2011 fuel economy trends report, please visit www.epa.gov/otaq/fetrends.htm.

RIO AND OPTIMA NAMED BEST SUBCOMPACT AND MIDSIZE SEDANS BY MOTORWEEK

The 2012 Kia Rio and 2012 Optima were recognized by MotorWeek Driver’s Choice Awards as Best Subcompact Car and Best Family Sedan. Both vehicles were selected for their performance, fuel efficiency and overall value, as well as bringing a multitude of convenience features to their respective segments. The annual awards represent the editors’ best automotive picks for a range of lifestyles. This year, a team of 15 judges from MotorWeek’s editorial staff evaluated more than 150 cars, trucks and utility vehicles. Decisions are based on performance, technology, practicality, fuel efficiency and dollar value. The winners represent what MotorWeek considers to be the best in each class.

The 2012 Rio is available in three trims – LX, EX and SX – the eco-friendly 2012 Rio is available with a 1.6-liter Gasoline Direct Injection (GDI) four-cylinder with the option of either a six-speed manual transmission (LX only) or efficient six-speed automatic. One of only two vehicles in the segment to offer a GDI engine, the 2012 Rio provides an inviting combination of power and fuel efficiency, achieving standard class-leading 138 horsepower while maintaining a standard class-leading fuel economy rating of 30/40 mpg (city/highway).

The 2012 Kia Optima stands apart from the crowd with its head-turning design, fun-to-drive performance, modern amenities and long list of standard safety features. Kia's second U.S.-built* vehicle offers drivers cutting-edge technologies, including a standard eight-speaker Infinity®5 audio system, HD Radio™, and Kia's UVO powered by Microsoft® voice-activated infotainment and communications system with a starting MSRP of $19,500.**

KIA OPTIMA EARNS KIPLINGER'S PERSONAL FINANCE 2012 BEST NEW CAR VALUE AWARD

The 2012 Optima was selected by Kiplinger’s Personal Finance as a 2012 Best New Car Value, earning a “Best in Class” ranking in the $25,000 - $30,000 sedan category. Kiplinger’s editors sort through hundreds of contenders to reveal the best values in its annual buyer’s guide. Winners are selected in 12 categories for “Best in Class,” “Best New model,” “Best Resale” and “Most Fuel Efficient.” Within the categories, each vehicle is ranked by performance, value, safety, roominess and driving impressions. Editors found the Optima’s sharp creases, wraparound head lights and aggressive front end to make a bold styling statement. “The turbo-boosted four-cylinder engine puts out more horsepower than most in its class and it’s a difference you’ll feel on the road,” said Jessica Anderson, Associate Editor of Kiplinger’s Personal Finance. “Add in value pricing and loads of standard features, and you’ve got serious swagger.”

*The Optima GDI (EX Trims and certain LX Trims only) and GDI Turbo are assembled in the United States from U.S. and globally-sourced parts.

**Starting prices are manufacturer's suggested retail price (MSRP), MSRP excludes $750 destination and handling fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.

HD Radio™ and the HD, HD Radio, and "Arc" logos are proprietary trademarks of iBiquity Digital Corporation.
Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.

Lease the award winning Kia Optima from Swift Kia for only $169 per month. The Kia Optima -- outstanding style, fuel economy, and value for $169 per month.

http://www.youtube.com/watch?v=Xx9rp5IG68s

39 Month Lease at $169 per month plus tax.

2 at this payment. ID#s: 004227 and 012863

$1,500 cash down plus first payment, sales tax, license, doc, and tire fees due at lease signing. $1,000 KMF Lease Cash and $1,000 Competitive or Loyalty Bonus Cash (see dealer for a list of qualifying vehicles) applied as cap cost reduction. No security deposit required. On approved credit from Kia Motors Finance for Tier 1 & 2 customers only. 12,000 miles allowed per year with 20 cents per excess mile.

2012 Kia Soul Lease.

Lease the head turning Kia Soul from Swift Kia for only $189 per month. The Kia Soul -- unique style, impressive fuel economy, and tons of fun for just $189 per month.

http://www.youtube.com/watch?v=Vdsmo4yZ2ms

39 Month Lease at $189 per month plus tax.

2 at this payment. ID#s: 415050 and 415770

$2,000 cash down plus first payment, sales tax, license, doc, and tire fees due at lease signing. $500 KMF Lease Cash applied as cap cost reduction. No security deposit required. On approved credit from Kia Motors Finance for Tier 1 & 2 customers only. 12,000 miles allowed per year with 20 cents per excess mile.

In a study evaluating the total costs of owning a car—including initial price, as well as likely fuel expenditures and expected maintenance and depreciation—Kia has been crowned as the overall lowest-projected-cost champ.

Read more: Time Moneyland - Best Cars for the Least Money Are Made by … Kia?

Kia as a brand won the Kelley Blue Book's Total Cost of Ownership Award. Yes, Kia is the top brand among all manufacturers.

Kelley Blue Book says:

With a number of successful redesigns, greatly improved quality, superior fuel economy and competitively priced models, Kia sets itself apart from other non-luxury brands. Some of the key models contributing to Kia’s success are the Soul, Optima and Sportage.

KELLEY BLUE BOOK ANNOUNCES INAUGURAL TOTAL COST OF OWNERSHIP AWARD WINNERS

Kia Soul won in the Compact Car category.

Read more: http://moneyland.time.com/2012/02/10/best-cars-for-the-least-money-are-made-by-kia/#ixzz1m2FqUg25

The new 2012 Kia Optima is tearing up the track with Adriana Lima, Chuck Liddell and Motley Crue. Get ready to have your subconscious kicked in the face.

Test-drive a True Dream Machine...

Swift Kia in Davis is the dealer you know and trust.

We are NOT your Average Kia Dealer!

We are committed to helping you SAVE MONEY, SAVE TIME and MAKE YOUR LIFE EASY.

Car shopping online is a breeze here at SwiftKia.com:

• Browse complete inventory listings for all new and used vehicles.
• See actual photos of the cars.
• Scope out the options.
• Check out free CARFAX and Autocheck Vehicle History Reports of the used vehicles. Buy with Confidence.
• Secure best possible price.

All this without leaving your house or talking to anyone at here at Swift Kia in Davis.

Once you've found a car you're interested in, contact us by using the quick contact form or by phone. We'll confirm availability, answer your questions and schedule an appointment.

If you don't see a car you are looking for in our inventory, please let us know. We'll check to see if we can get what you are looking for.

You can even get pre-approved online at www.SwiftPreApproval.com. It is fast, secure and easy.

Once you visit our dealership in person, We do everything possible to make your visit brief, informative and enjoyable. Our certified sales consultants will be happy to answer any of your questions, demonstrate the features of your new vehicle. We want you to look forward to your car buying experience. We want to make it fun and enjoyable for you. We understand price is important and that's why we are offering upfront savings on all the cars we have in stock. We are not a fixed price no-negotiations dealer like CARMAX either. We welcome further discussion of pricing and we'll compete with other offers you may have and work with you to fit the vehicle in your budget even if it means further adjustment in our no-hassle pricing. You have the choice: Buy at our no-hassle price and save time and money or talked to us about why we should change our no-hassle pricing. We won't give you hassle but keep in mind that to tell us We'll go over all the numbers including price, rebates, taxes, government fees and finance charges if any so you will know exactly what you are getting for what you are paying.

We frequently meet customers who come in to trade their vehicle way earlier than their regular trade cycle. These folks almost always did get a great price when they purchased the vehicle they want to trade. They now realize that what they bought at a great price is not exactly what they wanted or needed or it lacks features they really want or need. Unfortunately the great deal they got six month to a year ago ends up costing more. A great price does not always mean a great deal. So please forgive us if we try to take your focus off the price and want to learn about your wants, needs and intended uses for the vehicle you are considering. We are not trying to get you to pay more. We want to help you get the right car the first time so you SAVE more in the long run.

Here are the answers to frequently asked questions about how we do business:

Q. Is Swift a Costco Dealer?

A. We are a Costco Auto Program authorized dealer for Chrysler, Jeep, Dodge, Ram brands. As of today January 24th, 2012 we are not participating in the Costco Auto Program for Kia brand. Watch here for further updates.

Q. Do you work with other affinity car buying services?

A. There are a number of organizations like AAA, USAA, GEICO, Consumer Reports, Bank of America that offer car buying services for their members, subscribers and customers. These programs offer hassle-free, haggle-free, quality car buying experience which are not much different than what we are striving to offer online to everyone. Keep in mind that the pricing for most if not all of these car buying services set by the individual dealers participating in these programs and differ from dealer to dealer. Our online pricing for the most part is set to be competitive with these car buying service offers and we do offer the same if not better level of service. If you are a member of one of these organizations, please let us know.

Q. Have you heard of TrueCar.com? Do you participate in True Car program?

A. When the True Car program was called ZAG and administered some if not most of the affinity car buying services like USAA, we worked with them. They have decided to promote their services and website TrueCar.com to everyone by using TV commercials. We no longer participate in True Car program. In our humble opinion, their current model of advertising is creating unrealistic expectations. Dealers who participate in True Car program do agree to sell cars at set prices and these prices will vary from dealer to dealer. Dealers who are participating in the program may not have the vehicle you specified and received a price quote on TrueCar.com and they are not obligated to provide you with that specific car at the price shown on your TrueCar certificate. On our website you can see all the vehicles we have in stock in real time. We encourage you to contact us and verify availability before you make the trip. We do not give price quotes on vehicles we do not have in stock or we can not reasonably obtain from another dealer or order from factory. Unfortunately, many times customers are given unrealistic price quotes on vehicles that don't exist which makes them frustrated when they try to do a comparison shopping based on that unrealistic price. If you visited the TrueCar.com and printed a price sheet, contact us and give us the opportunity to either match or beat it. Don't forget that you'd be bombarded with emails and phone calls from the dealers who received your information. A little more competition from us will most certainly save you more money.

Q. Price is the most important thing for me. How do I know your price is the best price?

A. Because we say so. Well, just kidding of course. We do not claim to have the best prices in Davis, in greater Sacramento area, in California, in Western United States or in the whole country. What we are offering is a no-hassle, upfront, clear and understandable pricing that saves you time and money with a quality service that makes your car buying experience an enjoyable one. Can you get better prices somewhere else? Sure, if you don't mind spending more time, effort and a confrontational and a frustrating car buying experience. We have not met many people who enjoyed getting a run-around from other dealers. If you enjoy negotiation and have some time to spare you can negotiate with us. We ask you do the negotiation in person at our location -- yep, we'll have the home turf advantage but you will start at an already discounted price -- after you see and test-drive the vehicle. We even try to make negotiation friendly and fun. No worries if we do not come to agreement. There is no hard feelings and we'll part friends.

Q. Am I going to be dealing with one person from your internet sales department?

A. Swift Kia has an Internet Savvy Sales Force. We do not have a separate internet sales department. Our Internet Sales Manager and his team will be your initial contact by email and by phone, whichever you prefer. Our expert Sales Consultants will be the ones presenting, demonstrating, test-driving the vehicles with you. Our whole team including our Sales Consultants, Sales & Finance Managers work together to save you time and money and make your car buying a pleasant experience.

Q. What do I need to bring in to my appointment?

A. Driver's License and proof of insurance. For financing arrangements, we may need a current pay stub or some other form of proof of income, current utility or phone bill as a proof of residence especially if you recently changed your residence address, names, addresses and phone numbers of a relative and two references.

Q. I have my own financing. Do you still need all that information?

A. It depends on the source of your own financing. Some may still require us to collect some or most of this information. Please contact us with your financing information. It is great that you secured your own financing and you know the terms and conditions of your loan. Automobile financing offers change constantly these days. As we stated repeatedly: We want to SAVE you money and suggest that you give us the opportunity to look to see if there is a better offer for you. We have experienced Finance Managers who work with all major banks, financial institutions and credit unions. You have nothing to lose if we cannot find a better offer but everything to gain if we do.

Q. My financing is with my Credit Union. Do I need a purchase order?

A. Most credit unions in the area participate in Credit Union Direct Lending (CUDL) program which is a point-of-purchase provider. As a member of a participating CUDL credit union, you can experience the easiest way to purchase a new or used car while taking advantage of your Credit Union's great auto loan financing. CUDL is an automated loan approval system that this authorized dealer and your credit union use to give you the best and most convenient way to process your auto loan. That's right, credit union financing without even visiting a branch! It saves you time. There is no need to make multiple trips between your credit union branch and our store. Purchase orders do not secure a vehicle so by using CUDL you avoid the risk that the vehicle you are interested will be sold.

Q. Don't you hold cars?

A. We can only agree to hold a vehicle for you while you are traveling to see, test-drive and/or finalize a deal on a vehicle so the vehicle is not sold in the meantime. Please call us and let us know that you are on your way and your approximate time of arrival.

Q. Do you take pre-approved loan checks from other financial institutions like Capital One, Road Loans etc?

A. We do. We would need to see the documentation that has the term and conditions. We may also need to contact these institutions before we finalize the deal. Again we suggest that you give us the opportunity to look to see if we can find you a better offer.

Q. I want to pay by cash. Do you take cash?

A. Absolutely! You can pay by cash or cashier's check. We also take personal checks but may ask you to allow us to run a credit check and to give us additional reference information.

Q. How about a credit card? Can I put it all on a credit card?

A. We understand the advantage of earning rewards or miles by charging the car to your credit card but unfortunately we only accept credit cards as down payments or as partial payments. Contact us about the amounts we can work with.

Q. Do you take trades?

A. Yes! Not only we take trades, we want trades. Our Used Car Manager prefers to stay at the store appraising trades rather than jetting to the auctions all over the country.

Q. How much will you pay for my trade?

A. We'll pay a fair market value for your trade. We can only determine that after we see and appraise your trade. If you are looking for a rough idea or a ballpark figure, internet is your best friend. Try KBB.com. Keep in mind that used car market is very dynamic and the vehicle values may change weekly based on the market, location and time of the year. We are as competitive in buying trades as we are competitive in selling our cars so bring your trade in.

Q. What are Bonus Cash amounts and why are they highlighted in yellow?

A. Kia has Bonus Cash offers available for new Kia purchasers. These offers re in addition to rebates but they may have eligible requirements. We display these offers so you are aware of them and do not miss out on any incentive you may be eligible. We highlight them in yellow because not everyone will qualify for these offers. If you click on the "Bonus Cash" link you can see current offers and eligibility requirements.

Lease a 2012 Kia Sorento for only $197 per month.

ID# 273571

$2,700 cash down plus sales tax, license, doc, and tire fees due at lease signing. $1,000 KMF Lease Cash and $500 Competitive or Loyalty Bonus Cash (see us for a list of qualifying vehicles) applied as cap cost reduction. No Security Deposit required. On approved credit from Kia Motors Finance for tier 1 & 2 customers only. 12,000 miles allowed per year with 20 cents per excess mile.

http://www.youtube.com/watch?v=SeOZT1UKgtQ

Lease the award winning Kia Optima from Swift Kia for only $169 per month. The Kia Optima -- outstanding style, fuel economy, and value.

ID#s 012863

$1,500 cash down plus sales tax, license, doc, and tire fees due at lease signing. $1,000 KMF Lease Cash and $1,000 Competitive or Loyalty Bonus Cash (see us for a list of qualifying vehicles) applied as cap cost reduction. No Security Deposit required. On approved credit from Kia Motors Finance for tier 1 & 2 customers only. 12,000 miles allowed per year with 20 cents per excess mile.

Just Announced!

Pick your 2012 Kia Soul and finance with Kia Motor Finance to get $750.00 Kia Motor Finance Bonus Cash. KMF Bonus Cash and KMF financing is on approval for Kia Dealer Choice program through Kia Motor Financial. Please contact us for more information.

The 2012 Kia Optima Hybrid recently was named to the Hispanic Motor Press Association's (HMPA) "Top 10 Cars of the Year" list as the top Alternative Powerplant vehicle. The HPA award reflects the unique and distinctive preferences and needs of the influential Hispanic population in the U.S., with jurors selected by invitation only following strict criteria, including years of experience, demonstrated knowledge of vehicle technology, and proof of audience.

"Kia has undergone a dramatic brand transformation over the past three years, including the addition of our first-ever hybrid model in the U.S., and the Hispanic Motor Press Association's recognition of the Optima Hybrid is further evidence of Kia's unprecedented growth in the market," said Michael Sprague, vice president of marketing & communications, Kia Motors America (KMA). "More and more consumers are looking at Kia for the first time, and Optima Hybrid's 'Top 10 Cars of the Year' designation demonstrates how Kia is reaching new audiences, including the important and growing Hispanic community."

Each year, members of the HMPA recognize the most impressive new vehicles in 10 categories: American sports car, American sedan, premium car, convertible, SUV, CUV, minivan, pick-up and alterative powerplant. Vehicles are evaluated on safety, quality, value, performance, design, style, environmental impact and technology standards.

"This is a car company that keeps impressing us, and the new Rio was a finalist in the compact category as well. The Optima Hybrid cleverly incorporates powertrain, infotainment , design elements and technology which make it a great all-around value package," said Ricardo Rodriguez-Long, HMPA jury director.

About the 2012 Optima Hybrid
The 2012 Kia Optima Hybrid stands apart from the crowd with its class-leading 40 miles per gallon highway fuel efficiency, class-leading combined horsepower of 206.2, eye-catching style, impressive, modern amenities, and long list of standard safety features. Kia's first hybrid in the U.S. offers drivers cutting edge-technologies, including an eight-speaker Infinity® audio system, HD Radio™, and Kia's UVO powered by Microsoft®5 voice-activated infotainment and communications system.

Lease the award winning Kia Optima from Swift Kia for only $185per month. The Kia Optima -- outstanding style, fuel economy, and value for $185 per month.

2 at this payment. ID#s 165910, 172022

See all our Optima Selection

$1,685 cash down plus sales tax, license, doc, and tire fees due at lease signing. $1,900 KMF Lease Cash and $1,000 Competitive or Loyalty Bonus Cash (see us for a list of qualifying vehicles) applied as cap cost reduction. No Security Deposit required. On approved credit from Kia Motors Finance for tier 1 & 2 customers only. 12,000 miles allowed per year with 20 cents per excess mile.